Making Sure Your Ad Text is Complete
From: USADNEWS Volume II, Issue 2
USADWEB always looks out for clients. Occasionally, we receive incomplete advertisement texts. Your ad representatives will always strive to review your ad text for completion, and in most cases will bring any missing information to your attention.
Ultimately, however, you are responsible for the ad text that you submit and approve for publication, so it is helpful to check that all pertinent information is included. Here’s a helpful list of information that you might want to make sure is included:
1. Name of Employer: The employer’s name must be included somewhere in the ad text. This can often be included in the reply to instructions.
2. Contact Information: Does the ad text provide “reply to” information for applicants? (i.e. street address, fax number, or email address)
3. Job Location: If different from the “reply to” address, did you indicate the geographic area of the worksite?
4. Description of Job Duties: Is the description specific enough to apprise US workers of the job opportunity?
5. Requirements (cannot exceed those on ETA form 9089): Are there any education/experience requirements that you wish to list? Are there any special requirements, such as travel?
6. Salary: Salary does not need to be disclosed, however if you wish to include it, it may not be lower than the prevailing wage.
As always, remember that your ad cannot contain terms or conditions that are less favorable than those offered to the beneficiary.